Rejecting the idea of paid subscriptions, users found it more convenient to seek the services of VPN providers for uninterrupted access of London Olympics 2012 concluded recently.
August 14, 2012: The London2012 Olympics might have got over but it has yet again raised concerns over the online restrictions being imposed by entertainment channels. As per reports by Gigaom, NBC streamed around 35,000 hours of live video coverage of the mega gaming event but to the misfortune of enthusiastic fans, the access was allowed only for the paid TV subscribers which further led to a marginal increase in the use of VPN services.
Evidently, VPNs have been in the fray now since quite a long time and come handy in accessing the word of internet in total anonymity, without getting into the hit list of the censoring authorities, whether government or the individual copyright owners. Alongside, it also finds religious use by the corporate world to help remotely located employers work securely on their PCs or by the security-conscious online users that wish to encrypt the web traffic they transmit to other source via Wi-fi hotspots. Even TV viewers find VPNs pretty helpful in watching their favorite shows via live streaming on sites such as Hulu, BBC iPlayer, Pandora and more.
Churning maximum benefits from the fact that it keeps the users anonymous over the web, Olympics viewers made an exceptional use of its facilities to watch all their favorite games live and exclusive on BBC without being tracked by the site. Notably, BBC had blocked the access to live Olympics streaming to anyone who tries to browse through its website with an IP address other than that of UK. This is same as one gets compelled to have a US based IP address for watching a show on Hulu, Netflix or similar streaming sites. Users preferred to switch over to VPN and make the most of the quadrennial event to overcome this problem.
Just to cite the increase in the anonymous viewers of the games, Expat Shield, which is used mostly to access Hulu from outside USA and enjoys 93 percent of hits from users located far from US, surprisingly noticed an appreciable increases of 46 percent new users, all from America itself, that accessed the Olympics with UK based servers. Interestingly, The US was not the only nation to observe such enormous surge in the viewership of the games. As spokesperson from Expatshield said, “ The service usually registers around 3,400 new users per day. During the games, that number went up to almost 10,700”, which clearly depicts the craze that Olympics had over the senses of worldwide fans.
However, if you think that such widespread use of VPN could trouble NBC, then you are on the wrong side. Despite the increasing number of VPN users across the globe, the channel gives a damn care about the profits that these VPN services are drawing by circumventing its TV authentication wall. All this for the simple reason that the amount these VPN services make through their subscribers is too less than the millions that NBC makes with the retransmission fees they charge from the cable providers and the unaccountable money they earn through foreign rights.
This clearly indicates that VPN is here to stay till a long time without being tracked; there is no stopping to their use. It did rounds throughout the London 2012 Olympics and in the future as well, people are expected to continue the leverage its might with the intention to view TV shows over Hulu, Netflix, NBX, CNBC, BBC and more. It is just that Olympics have helped the spread of this tech-savvy idea among the thick and thin of the online audiences worldwide.
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